Ivy & lilly brand guide
Ivy & Lilly Brand Guide
In leading the branding initiative for Ivy & Lilly, a florist shop, I established a distinctive brand identity. My approach encompassed the development of personas, brand squares, logos, colors, typography, and collateral. Focused on creating an aesthetically pleasing design that resonates with buyers, I integrated my creativity using industry-standard tools such as InDesign, Illustrator, and Photoshop. The focus of this endeavor was the careful compilation of all elements into a comprehensive brand book, showcasing the seamless cohesion and creativity of my design work.
