restaurant menu

Restaurant Menu

Assigned with the task of creating a menu for 'Heritage Barbeque,' a unique BBQ restaurant, I embarked on a research-driven journey by examining the visual identities of three existing BBQ restaurants, translating findings into mood boards reflecting fonts, colors, and overall aesthetics. The creative exploration resulted in four distinct mood boards, showcasing the meticulous alignment of the menu design with Heritage Barbeque's character. After refining my direction based on feedback, I developed two final menu designs—one embracing an all-American vintage BBQ aesthetic and the other revolving around a timeless red, white, and blue American theme. The project expanded to a second phase, involving the creation of two sets of three icons each. The first set depicted menu items informatively, featuring icons for spice, freshness from Creekstone Farm, and chef's recommendations. The second set conveyed restroom locations and a bar area, represented by distinctive symbols. The integration of these icons into the menu design enhanced visual appeal and communicated information more intuitively. Lastly, I crafted mockups showcasing the seamless blend of restaurant icons within the environment, culminating in a visually cohesive and communicative representation of Heritage Barbeque's unique identity.